full transcript
From the Ted Talk by David Carson: Design and discovery
Unscramble the Blue Letters
And our goal was to try to humanize them a bit, and what I did was add type and people to the ad, which the previous campaign had not had, and nobody remembered them, and nobody referenced them. And we were trying to say that, hey, some of these guys that work there are actually OK; some of them actually have friends and family, and they're not all awful ppleoe. And the umbrella campaign was "Thank God it's manody." So, we tried to take this — what was perceived as a negative: their over-competitiveness, their, you know, long working hours — and turn it into a positive and not run from it. You know: Thank God it's Monday — I get to go back to that little cbluice, those fake gray walls, and hear everybody else's conversations f or 10 huors and then go home.
Open Cloze
And our goal was to try to humanize them a bit, and what I did was add type and people to the ad, which the previous campaign had not had, and nobody remembered them, and nobody referenced them. And we were trying to say that, hey, some of these guys that work there are actually OK; some of them actually have friends and family, and they're not all awful ______. And the umbrella campaign was "Thank God it's ______." So, we tried to take this — what was perceived as a negative: their over-competitiveness, their, you know, long working hours — and turn it into a positive and not run from it. You know: Thank God it's Monday — I get to go back to that little _______, those fake gray walls, and hear everybody else's conversations f or 10 _____ and then go home.
Solution
- cubicle
- monday
- hours
- people
Original Text
And our goal was to try to humanize them a bit, and what I did was add type and people to the ad, which the previous campaign had not had, and nobody remembered them, and nobody referenced them. And we were trying to say that, hey, some of these guys that work there are actually OK; some of them actually have friends and family, and they're not all awful people. And the umbrella campaign was "Thank God it's Monday." So, we tried to take this — what was perceived as a negative: their over-competitiveness, their, you know, long working hours — and turn it into a positive and not run from it. You know: Thank God it's Monday — I get to go back to that little cubicle, those fake gray walls, and hear everybody else's conversations f or 10 hours and then go home.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
bomb shelter |
3 |
lost pit |
3 |
slide projector |
2 |
couple months |
2 |
graffiti artist |
2 |
william burroughs |
2 |
contents page |
2 |
inch nails |
2 |
real estate |
2 |
ad ran |
2 |
green people |
2 |
pit bull |
2 |
ngrams of length 3
collocation |
frequency |
lost pit bull |
2 |
Important Words
- ad
- add
- awful
- bit
- campaign
- conversations
- cubicle
- fake
- family
- friends
- goal
- god
- gray
- guys
- hear
- hey
- home
- hours
- humanize
- long
- monday
- people
- perceived
- positive
- previous
- referenced
- remembered
- run
- turn
- type
- umbrella
- walls
- work
- working